(Sometimes) Speaking Out: Temporal analysis of interaction with #DefundThePolice on Twitter
Following the murder of George Floyd by police officer Derek Chauvin on May 25,
2020 in Minneapolis, Minnesota, individuals and organizations began to discuss the
perceived need to defund police departments and invest in alternatives on Twitter. While the
Defund the Police campaign is rooted in a larger abolition movement that predates Twitter,
the Twitter platform greatly facilitated the growth of the campaign in the aftermath of
Floyd’s death. This study aims to understand the development of the campaign on Twitter in
the first two weeks following the death of George Floyd.
A sample constructed of top tweets each day in the two weeks following Floyd’s
death was analyzed using thematic, discourse, and sentiment analysis techniques in order to
trace the development and contours of the campaign. The results showed a vibrant debate of
the issue with several variables, including thematic content, discursive strategy, and
sentiment polarity playing a role in which tweets gained top status at a given time.